Alumni Spotlight: Soraya Olama
November 13, 2014
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Soraya Olama graduated from the Master’s Degree in Tourism Management program in May 2014.


Born in Madrid, I was raised in a multi-cultural environment which allowed me to cultivate an open mind and a sense of respect for people from all cultural backgrounds.

My passion for travel and background in advertising and buyer behavior made me extremely interested in tourism management and in integrating the two professions together. As one of the most visited cities in the world, I found New York City to be the ideal setting to obtain extensive knowledge on the global tourism industry. The Tisch Center’s reputation worldwide and its connections with industry professionals really attracted me to NYU.

Soraya OlamaNYU was the perfect platform in which to be challenged and it is my honor to have been a part of such a distinguished and inspirational group of individuals. NYU provides students with a competitive and dynamic environment that equips them with the skillset required to reach their goals. It is well respected and teaches you how to be independent, driven and makes you develop a thicker skin as nothing is handed to you on a silver platter. What I loved most about my experience was the level of responsibility I was given and how the faculty were such great mentors to me and allowed me to accompany them to many important meetings, conferences and events in the field of tourism.

Industry professionals respond very well when I tell them that I attended NYU, not only because of its reputation, but also due to its location. I just joined the Department of Tourism and Commerce Marketing (DTCM), the official tourism board in Dubai, UAE. My current role is the Executive of Overseas Offices and I handle USA, South America and the United Kingdom. I enjoy working on the strategy behind new ways of promoting Dubai within these regions and am excited about beginning the next phase of my career in the global tourism industry. I cherish the time spent at NYU as a graduate student and I look forward to giving back to the Tisch Center community by serving as an alumni mentor, giving future students advice about how to develop their career interests and follow their passion.