If you have a passion for travel, tourism and hospitality, then summer intensive courses in two of Europe’s greatest cities may be right up your street! This summer, discover the beauty, splendor and heritage of London and Paris, in two courses that each carry 3 credits. Students can combine both courses for 6 credits if they so choose – the Eurostar provides quick and easy transportation between the two sites. Accommodation is provided in NYU housing facilities. Both classes are open to upperclassmen in undergraduate programs, as well as graduate students.
Paris and London are consistently ranked as two of the world’s top tourism destinations. Each city offers a wealth of attractions to tourists from different geographical backgrounds and with different interests, including:
- Historical sites (e.g. Tower of London, Versailles)
- Religious sites (e.g. St Paul’s Cathedral, Notre Dame Cathedral)
- Landmarks (e.g. Tower Bridge, Eiffel Tower)
- Fashion and retail (e.g. Harrods, Chanel)
- Entertainment (e.g. O2 Arena, Disneyland Paris)
- The arts (e.g. British Museum, The Louvre)
- Bohemian neighborhoods (e.g. Camden, Shoreditch, Le Marais, Quartier Latin, Montparnasse)
- Sport tourism (e.g. Wimbledon, Wembley Stadium, Stade de France, Stade Roland Garros)
- Dark tourism (e.g. Diana Memorial, Père Lachaise cemetery, the catacombs)
Paris and London have built an unsurpassed destination image that has stood the test of time, and simultaneously have continued to reinvent themselves. Offering top hotels, world-renowned attractions and a wide variety of culinary options, each city is undoubtedly a leader in international tourism.
The London class will examine destination and hotel branding, whereas the Paris class will focus on Paris’ position as the world’s leading tourism city, with niche products such as dark tourism and food tourism. Here are the details for each course:
London: May 25-31 –London as a Destination Brand and Home of Global Hotel Brands
Undergraduate class code: Brand Management TCHT1-UC3265
Graduate class code: TCHS1-GC3255: Strategic Brand Management
Paris: May 31 – June 6 – Paris as the World’s Leading Tourism Destination
Undergraduate class code: Leadership in Crisis Situations (TCHT1-UC 1350)
Graduate class code: TCTH1-GC1010: Leadership and Organizational Behavior
For more information about the programs, and how to enroll, please contact Danielle Mebert: firstname.lastname@example.org.