Have you ever wondered how influencers help market tourism destinations via video material? A new course at the Jonathan M. Tisch Center for Hospitality and Tourism at NYU will give you an inside look into the wonderful world of video storytelling.
In this first-of-a-kind interactive course, students learn from Travel Storytelling expert, Michaela Guzy, Founder and Chief Content Creator of OhThePeopleYouMeet. Michaela invites 1-2 panels of experts each week to participate in interactive conversations, with panelists representing organizations such as Animal Planet, the United Nations, Samsung, Switzerland Tourism, LIT, Skift, AFAR, Filmrise, Meredith Corporation, Moxie Pictures and more.
The course is designed to give you the knowledge of how to target the right audience for their content and to inspire, empower and motivate these viewers, followers and fans whether you are creating editorial or commercial content. You’ll also walk away with a valuable network of key players in the sector – the course doesn’t only cover ‘what’ to know, but also ‘who’ to know! With your new-found skill set, you will be able evaluate what tools and equipment can increase the quality of your videos and images, plus learn editing and production tips and tricks from her own crew. The course covers distribution methods, social media promotion in driving traffic to your content, ultimately you will finish the course with the tool kit to make a living your passion through travel storytelling.
I wanted to let you know my review about the class with Michaela Guzy on Saturday. I think her class was fantastic. She has a lot of varied experience and she shared a lot with us. She also has good contacts in the industry and we had great speakers on the first day. From a teaching perspective, she did keep the class interesting all throughout having a mix of several activities and different material delivery. (student)
Interested in taking this exciting course? Sign up for the summer session here!